Does PR Work? That’s a common question for companies faced with the prospect of investing in public relations.
True, the benefits of PR can be more difficult to track as compared to other marketing tactics like advertising or trade shows. But that doesn’t mean you should skip PR completely. In fact, you may find that a well-planned PR campaign can achieve a tremendous return on investment.
Walker Sands, an integrating PR and digital marketing, recently wrote an article containing the following helpful 7 Ways To Measure Its Impact.