The rapid increase of social media channels is a great way for small business owners to tell their story in their own words. However, despite the rise in social media marketing, public relations is still one of the best ways to elevate one's brand.
For those not familiar with public relations (PR), it is the practice of managing and distributing information about an individual or organization to the public through free media coverage instead of paid advertising.
The old saying “Advertising is what you pay for; publicity is what you pray for” is still true today but the opportunity to generate free press is substantially greater thanks to the internet.
Back in 1997, when I began my career in PR, getting free media coverage for an organization came with the potential for backlash. This was back when journalists were known for leaping out from behind the bushes to capture a stunned executive’s reaction to intimidating questions. If the executive was ill-prepared, any news coverage did more harm than good.
Unfortunately, being old school isn’t always advantageous since people now have more control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle. Instead, it is about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.
Over a decade ago, people still relied on traditional newspapers and broadcast journalists for local, regional, and national news. Today, the vast majority of consumers scan headlines on the internet and use social media channels, such as Twitter and Facebook, to see what’s happening around the world. A recent survey of journalists by Atlanta PR firm Arketi Group found press releases are still the best resource for generating story ideas.
About Press Releases
A press release is an official announcement (written or recorded) issued by an organization to the news media and beyond. Whether you call it a "press release," a "press statement," a "news release," or a "media release," we're talking about the same thing. That's why large corporations and marketing agencies still write and distribute press releases as part of their PR campaigns.
Whether written for traditional news media or online, a release should include: a heading, two to three paragraphs of content, a quote, and contact information of the organization submitting the release.
When writing a press release it is important to format it based on whether you are targeting traditional or digital media. Social media releases are generally formatted to help journalists to identify and access key content quickly with bullets, lists of ready-made quotes, and hyperlinks if distributing the release electronically.
Both traditional and digital media reporters rely on the headline of the release to determine whether they will read it or trash it. The headline should contain the subject matter along with a hook. The hook is a way of presenting your news to stimulate interest from the media audience.
The hook can come in many formats, including an image, an amazing statistic, or a thought-provoking question, says Kate Logan of Active Press. Some businesses rely on PR stunts to create a hook designed to gain news media attention.
Press Release Content
The first paragraph of your release should answer the "who," "what," "why," and "where." While subsequent paragraphs should provide enough information so a reporter or news outlet can publish your story without having to contact anyone.
Press releases should be succinct and limited to one page -- two pages, tops. And while it may be tempting to include colorful adjectives to make a story sound more intriguing, remember the job of a reporter is to report facts, only.
With the barrage of media releases facing news outlets daily, editors and reporters have a set of standards to which they judge whether a story is “newsworthy” or not. Your press release may not contain “breaking news,” but if you can demonstrate that your story is relevant, timely, and useful to their audience(s), you increase your odds of obtaining PR coverage.
Sometimes it’s difficult to dream up the perfect PR idea. Before you invest your time and money into a PR campaign, here are some tips to help you should ask yourself these three questions:
1. Is it interesting?
2, Is it relevant to what we do?
3. Does it serve our purpose?
Finally, here are some basic types of announcements to help you carve out your PR campaign.
Mergers and acquisitions
New product launches
Receiving an award
Hosting an event
Opening a new office
Introducing a new partnership
New Hires and employee promotions
Brand design experts know there are a number of qualities that can make or break an effective logo design. At the top of that list is clarity. One of the most common mistakes I’ve seen, and you probably have too, is a logo that is difficult to interpret because it is too complex.
When it comes to brand image, the best logos are simple, clear, and memorable. Who can forget Nike, McDonalds, and Target logos?
Even the most experienced designers will tell you that it can be very challenging to create a unique and simple logo design. For that reason, novice logo designers often resort to adding unnecessary elements that muddle their design and brand message.
Before embarking on a logo design or rebranding, ask yourself the following questions:
1. What is your brand’s massage
2. What is your brand's story
3. What is your company's mission
4. What is your vision and values
This information should serve as the basis for your new logo through color, style, shape, fonts, and/or visual element(s). Remember, a great logo doesn't require an image. In fact, the right color and font style, and layout can be as or more effective on its own. For examples, just look at FedEx, Google, and Ebay.
If you plan to hire a professional logo designer, you will likely receive several design options to choose from. However, the more options you request, the more you will pay for your final logo. Once you receive your logo design options, below are some guidelines to help you evaluate and select your final logo.
Clarity: Is the message clear and concise?
Readability: Is it easy to read and remember?
Explicable: Is the design simple enough that others can describe it? (e.g. “It’s the restaurant on the right with the big yellow M out front”)
Recognizable: Is the design recognizable from the corner of your eye. This is particularly important to brands that rely on foot traffic like restaurants, gas stations, etc. After all, the purpose of a logo is instant brand recognition.
Emotional Response: Does your logo elicit the right emotional response to your brand? If you are designing a logo for a law firm, it should look quite different from a logo designed for a toy company.
Usability. Will you logo work across different media? As any brand design expert knows, a simple logo design is easier to publish across multiple platforms, including print, web, broadcasting, signs, promotional gifts, etc.
Scalable: Can your logo be easily enlarged or reduced while maintaining its readability? A complex design will lose details when reduced, causing visibility problems in a number of applications.
It is not a bad idea to get feedback from others. However that said, don't expect that everyone will like the same logo. That's why it is important to use the above to help you make your final choice.
Remember, a simple logo design does not equate to brand size or level of professionalism. Instead, a simple design indicates a keen awareness of a logo’s purpose. If you need a logo design, please drop me an email for a free design consultation.
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The global spread of COVID-19 is changing the way businesses conduct their daily operations as employees are forced to work from home in compliance with the World Health Organization’s (WHO) basic protective measures. For those new to working at home, this can present several challenges.. As someone who has “been there, done that” for nearly two decades, I have learned a few tricks to stay focused and remain productive while working and living under one roof. Here are my seven top tips that I hope will help you successfully navigate working from home.
1. Create a Dedicated Workspace
In an ideal world, you would have a dedicated office with a computer or laptop, printer, file cabinet, and dedicated phone line. However, not everyone has a separate space that they can turn into an office. If this situation applies to you, find an area of your home that is relatively quiet, well lit, and away from constant family traffic where you can set up your temporary office.
2. Maintain Regular Hours
Set a schedule and stick to it. The more you can maintain regular hours, the more productive you will be. Furthermore, a regular work schedule will help you maintain a better work-life balance.
Should your employer requires you to track your hours, I highly recommend you download one of the several apps on the market that will automatically track your time. One of my favorites is Toggl. This app tracks your hours and manages your workflow. Such tracking lets you see how you spend your time and use that data to break down your hours by projects, clients, and tasks.
3. Set Boundaries for Yourself and Others
Treat your home office like any other work environment. If you have children at home, let them know that they are not allowed to interrupt you while you are “at work”. Additionally, avoid answering personal calls that can wait until after work hours. The same rule should be applied to running errands. If you don’t typically go to the dry cleaners or take your dog for a walk during your normal work day, don’t start now. It is easy to get caught up in these things and lose valuable productivity.
4. Work Smarter Not Harder
Try to plan your day around your biological clock. Some of us, myself included, are more productive in the early morning. You should find a schedule that makes most sense for you. That said, if you have a family at home, you may want to adjust your schedule around their activities to avoid unnecessary distractions.
5. Schedule Breaks
All work and no play can do more harm than good. Be sure to take the occasional break when you are feeling tired or overwhelmed. It’s especially important to take breaks when working from home. Try to get outside at least once a day, even if it’s to walk around the block. Not only will it break up your day, studies suggest that walking outside “opens up the free flow of ideas.”
6. Don't Hesitate to Ask for What You Need
Be sure to ask your employer for what you need to get your job done right while doing work from home. This might include a proper monitor, keyboard, mouse, chair, printer, software, internet speed and so forth. Organizations that are accustomed to remote employees often have a budget for home office equipment. If your employer cannot afford to purchase equipment, you may suggest renting or buying used equipment.
7. Get A Work Phone Number
Set up a phone number that you only use for work. It doesn't have to be a landline, or even a second mobile phone. Companies like Google Voice and Skype offer free VoIP service. Having a separate work number will help you identify important business calls and avoid the pitfall of taking personal calls while working.
One of the hardest things for me about working from my home has always been when to quit working. For those of you who are workaholics, easy access to files and everything you need to continue working may cause you to burn out, or even worse family problems. Remember, to set a work schedule and stick to it as much as possible. These are unique times that require unusual discipline, especially when working from home.
Best of luck!
In my last blog, I discussed strategies for making a great video which includes identifying your goal and intended target audience. Now comes the fun part, flexing your creative muscle.
The most effective videos are timeless and deliver instant association with the products or services such as Hershey’s Christmas ad. Many of us have grown up with the soft-sell ad featuring 11 chocolates “ringing” to the tune of “We Wish You A Merry Christmas.” Hershey’s has run this ad since its inception in 1989 and consumer’s don’t get tired of seeing it because it only runs for a few months out of the year. Furthermore, the product hasn’t changed which makes the commercial timeless.
Similar to Hershey’s nostalgia approach, ads with humor are considered soft-sell and are designed to get the consumer's attention without being too direct in the sales pitch. Beer commercials that feature humor are some of the more popular soft-selling advertisements on television today. Advertisers who use humor are looking to associate a positive feeling with their products. This approach is intended to entertain rather than make the viewer feel like they are watching a commercial.
The soft-sell approach works well for companies looking to increase brand recognition and create a rapport with consumers. On the other hand, a hard-sell approach is intended to create a feeling of urgency for the consumer. Car dealers are notorious for producing and running these types of ads.
In addition to nostalgia and humor, you may also want to consider other tones such as: cute, caring, or conservative/traditional.
Once you have decided on the tone of your video, you should decide on a structure. Without some preplanning and structure in mind before you start recording, it’s all too easy to ramble and get off topic. Think of your video as a short-movie. It should have a beginning, a middle, and end.
Below are some popular video structures to choose from:
Donut: This includes music and/or action at the start and close of the video with a very specific message in the middle. The structure makes it easy and more affordable to update your video message at a later date.
Dramatic: This approach attempts to create interest by appealing to the viewer’s emotional involvement. The primary purpose of the commercial is to create a feeling or mood. Hallmark Christmas ads are a good example.
Endorsement: Often delivered by a celebrity or authority who advocates or recommends that product or service but does not claim personal use or satisfaction.
Testimonial: These videos feature customer endorsements of a product and or service. They may include one individual or more than one person.
Vignettes: A series of two or more stories that can stand alone.
Slice of Life: An interplay between two or more people that portrays a conceivable real life situation with continuity of action. Insurance companies like Progressive, All-State, and Geico are great examples of this.
Surprise and Suspense: This structure is self-explanatory and a bit challenging for a novice writer or producer.
Regardless of which type of ad you choose to create, the true measure of success should always be based on consumer response. Thus, when it comes to commercial videos, you can expect Hallmark will continue to strive for emotional response while auto dealers continue to drive home their messages by using the hard-sell approach. As the saying goes, “if it’s not broke, don’t fix it.”
Video marketing is a strategy that every small business owner should consider. Not only is it the most impactful and engaging form of marketing, if done properly, it can increase brand recognition and sales.
In today’s digital world, businesses can produce a single video for a multitude of platforms, including TV, websites, social media, and YouTube..
Depending on your audience, most consumers would rather watch an informative video about your company than scroll down a long page of text. Right now, digital video advertising is a top marketing trend with no signs of stopping.
If you are thinking about creating a video for your business, the following tips will help you get the job done right.
How to Make an Effective Video Ad
1. Know Your Audience
Whether you are producing a video for a TV ad or for the internet, it is important to know what type of video will appeal to your prospects. A video produced for children would not necessarily appeal to adults and visa versa. While an animated video may get the attention of children or millennials, adults 50 and older are more likely to respond to a slice of life video.
2. Make the First Few Seconds Count
The beginning of your video is critical and should grab your audience’s attention right away. For example: You could lead with a common problem and let your listeners know you have the solution. Another option to consider is to use a unique sound or unexpected visual element. Remember, whatever you decide, the first few seconds should engage the viewer to watch to the end.
3. Use a Script
Not everybody can ad-lib successfully in front of a video camera. Even the pros like Oprah and Flo, the fictional character in the Progressive ads rely on scripts. It’s essential to have well-written content in any format, but it is especially important when it comes to video. Along with the verbal content, be sure to include all visuals and sound effects in your script.
4. Make Your Message Clear
Let viewers know why they should choose your brand over your competitors. For example, you may want to share your track record for success, customer testimonials, or offer a discount to new customers. Avoid the temptation to cram too much information in a thirty second video. Stick to one or two main points. If you are doing a longer corporate video, break the “content” into sections much like you would a newsletter or book. It is easier for consumers to digest the information.
5. Time Your Script
Before you shoot a single frame of video, make sure you time the length of your script. Reading it out loud will help you get the most accurate timing. A majority of the TV ads and online videos are 30 seconds or less. Keep this optimal length in mind as you create your video script.
If you are using videos to position your brand, a longer video may be necessary and can be effective. Either way, it’s critical to eliminate unnecessary content so the announcer or on-camera personality can read the script at a comfortable pace.
6. Tell Viewers Why
Your video should tell viewers why your products or services are “the right choice”? Whether it’s quality, value, expert advice, the latest technology, or a superior warranty, you need to give viewers a reason to do business with you.
7. Create A Call To Action
Every advertisement should include a call to action (CTA). This should encourage your prospect to take some sort of action. The CTA can either be filmed, or added through graphics and text.
If you are producing a TV ad, the call to action (at the very least) should appear at the end of the video. Be sure to include your website address if your business is regional or national. You might want to use your phone number instead, if your primary business is local.
Keep these tips in mind as you plan and create your online videos. Whether your goal is to increase sales or brand recognition, you’ll find video marketing to be an effective strategy.
In my next blog, I will share with you tips for structuring a video. You don’t want to miss it.
Should you have questions or need help now with a video, contact me at Schoner Communications for a free consultation. I'd be happy to help you..
“We are all in this together” is fast becoming the catchphrase of 2020. Whoever thought we would have a pandemic of this magnitude that is slowing bringing the world to its knees. While this coronavirus is clearly a health crisis, it is also a wake up call, in particular, to small business owners. Times may have been tough before, but nothing like this. That said, if you love what you do, it is not the time to throw in the towel.
As a marketing consultant, the number 1 question I am being asked these days is “How can I make money during the pandemic?” The answer isn’t easy, nor appropriate for all situations. Oh, that I wish it were. But for those who have inventory to sell, or a service that can be provided online, there is hope. Here’s some tips to help your business survive the coronavirus attack.
Step 1: Use Social Media. If you already have accounts, make sure you are posting content at least once a day. If you do not have an account, start with one platform based on your customer demographics. If you don’t know who you customers are, take the time now to figure it out.
Step 2: Update Your Website. Make sure your website content is up-to-date. Delete any old information or products that you no longer carry. Add incentives for people to buy from you, either now or down the road. For example: Save 30% when you buy before April 15 or get a $100 gift certificate for just $85 with no expiration date. The key is to get cash as quickly as possible.
Step 3: Be Proactive. Think about ways you can save money. Yes, that may mean letting employees go. But before you start handing out pink slips to well-trained and loyal employees, consider reducing their hours or pay. Remember, the situation is temporary. Hiring new employees is time consuming and can be costly.
Note: Congress just approved $350 billion in emergency loans for small businesses — and borrowers who maintain or restore their payrolls won’t have to pay back the loans. Click the link below for an easy, step-by-step Small Business Coronavirus Emergency Loan Guide here:
Step 4: Create Content. Writing a blog not only helps create loyal consumers, it also gives them a reason to come back to your website. Furthermore, blogging improves your website search engine ranking. If you are not adept at writing, there are countless ghost bloggers who may be out of work and would love to work with you.
Step 5: Be Intentional. Now is the time to really think about what it is you have to offer consumers. Make sure all your content reflects your company brand and benefits. If you are using social media, don’t just focus on selling. By the mere name of it, social media is intended to create relationships. Think of what personal information you are willing to share so that your audience can better connect with you.
Finally, while you may be frustrated and have every right to be, I encourage you to try to focus on the light at the end of the tunnel. I’m pretty confident there is one. So why not use this time as an opportunity to tackle some overdo projects. I personally have spent several hours reorganizing my files. It felt good.
Hang in there. Stay healthy and contact me if I can help you.
Congratulations, you have finally decided to create a blog. But have you decided what you plan to write about and how often you will publish it? According to Michael Brenner, Author of the bestselling book The Content Formula, a successful blog requires original content, consistency, and frequency of posts. At a minimum, Brenner suggests you blog 2 - 4 times per week for the highest traffic and conversion results.
While Brenner likely has the data to back up his advice, I’m pretty certain that the majority of business owners already have too much on their plates to take on blogging themselves. If this rings true for you, consider hiring a ghost blogging.
What is a Ghost Blogger?
Similar to ghost writers, ghost bloggers are writers for hire who are paid to produce work for someone else and allow them to take the credit. A ghost blogger is simply a ghost writer who specializes in producing blogs for others. Some ghost bloggers are self-directed and will recommend content as well as write each blog. While others will work with topic suggestions and enthusiastically write about the subject under their client’s name. So where do you find a ghost blogger?
How Do You Find a Ghost Blogger?
One way to find a ghost blogger is too advertise for one online. There are several websites where you can post an ad to hire a blogger, including Fiveer, Toptal, and Freelancer.
When posting your “help wanted” ad, be specific about your blog category. For example: Is your blog going to discuss personal finances or raising a family? Clearly, these two topics require different areas of expertise. Be sure to include how many blog posts you are expecting per month or week.
When hiring any kind of writer, ask for samples of their work and get references. When it comes to ghost bloggers, they should have experience and knowledge of how to write for search engine optimization (SEO). After all, the main objective for blogging is to drive traffic to your website and/or business.
Other key qualifications you should look for in hiring a ghost blogger are:
Finally, you may be wondering how much you should pay for a ghost blogger. Fees vary depending on several factors, such as length of blog post, amount of research required, the writer’s experience, and whether they will help you share and promote your blog on social networks. Some bloggers charge by the word count, while others charge a flat fee per post.
Should you do decide to proceed with blogging, keep in mind that it is an investment in your business and one that could pay off big if done well. Want to know more about the benefits of blogging. Watch for our next post: 6 Reasons Why Blogging is Crucial for Business.
If you're interested in implementing a cohesive blog strategy, or looking to improve your current blog content, please contact us to schedule your free inbound marketing consultation.
According to Copyblogger, "8 out of 10 people will read a headline, but only 2 out of 10 tend to proceed to read the rest of the post." Here's 5 tips to help you increase the effectiveness of your blog.
Tip 1: Be sure your headline accurately reflects your blog content. The fewer the words
the better. The best headlines are usually fewer than 5 words and trigger a strong, actionable emotion in the reader about the subject.
Tip 2: Provide Useful Content. Your readers want and deserve helpful information. If you are not providing quality content, there are plenty of other places on the web for them to go. Don't be afraid of giving up intellectual property for fear of losing potential business. When you establish yourself as an expert, you also create trust and increase your odds of getting the "big" deal.
Tip 3: Engage your readers' through story telling. Avoid boring your readers with too many facts. Share your personal stories so your audience can better relate with you. Try to entertain as well as educate with your content.
Tip 4: Add Visual Impact. Having an image makes your content look visually appealing, but this is true only when the image is relevant to the context of the article. Similar to keywords, images can also help increase traffic from search engines. But for this to work, you will need to properly name your image with alt text and image description. Note: I personally feel that cooking shows have this easier than the rest of us. Who doesn't love seeing photos of mouth watering food.
Tip 5: Vary your blog format. Readers appreciate learning information in a variety of different ways.
Some popular options include How-To's, Infographics, Latest News, and Checklists.
If you find yourself stuck and can't come up with a blog topic, shoot me an email. I would be happy to provide you with some ideas.
Recently, I was hired by a state-wide law firm to evaluate their marketing efforts and advise them on ways to improve and measure their results. I began by interviewing each of the key attorneys to see if everyone had the same vision for the firm. And as I suspected, each of them had varying opinions about the firm's strengths, the practice areas to market, and how.
This was not a huge surprise based on my previous experience working with clients. Furthermore, companies of all sizes spend tremendous amounts of time and money on advertising and promotions without a communications strategy or marketing plan. Yikes. However, to the law firm's credit, their in-house marketing coordinator had kept a spreadsheet tracking the firm's annual marketing expenses.
That said, based on my interviews and their previous marketing expenses, I decided the best way to help this client was to perform a SWOT analysis, a formal document designed to identify an organization’s Strengths, Weaknesses, Opportunities, and Threats. This information is often used as a blueprint for creating a strategic and balanced marketing plan. While most SWOT analysis are administered by marketing consultants and can be costly, you can create your own by following the instructions below.
While the SWOT format can be approached in different ways, for the sake of keeping it simple, start with 4 squares on a piece of paper. Make sure there is enough room to write 5-6 points on each square. Each statement does not have to be detailed, but should be well thought-out to get the most value.
The first row should be your company's internal strengths and weaknesses. Think about your company and things you can control. The second row (opportunities and threats) should include external factors, such as market trends, competition, economic conditions, and other factors that you may be out of your control. Now that you have created the four squares, it's time to add more details.
Identifying your company's strengths is an important part of this exercise, so take your time. For some, writing them down can be challenging, but for others you may end up with a long list. If you fall into the latter category, try to pair your list down to the top 4-6 that "define" your brand. Remember, strengths should be based on your company and internally focused. Each strength should address a single area of your brand. See below for some examples.
Writing down your weaknesses can be difficult, but believe me, you will find this part of the process very revealing. It is essential to understand what your business lacks to help make solid decisions such as: your marketing message, how much to spend on marketing, when to advertise, etc.
Here are some examples of weaknesses:
When considering opportunities, it helpful to review the organization’s strengths. Often times, strengths have the ability to create opportunities. Sometimes the list of opportunities can be lengthy and daunting. Your goal is to only identify opportunities, it is not a to-do-list, so don’t be afraid to think big! Later when you are creating your marketing plan, you can prioritize your opportunities.
Here are some examples of opportunities:
When evaluating threats, look beyond the obvious, like competitors or the economy. This does not mean that you exclude these from your threat list. However, you should expand your thinking to include other threats. For instance, political policies, road construction, material costs, etc.
Here are some examples of threats:
Are you tired of spending thousands of dollars on print, radio or television advertising campaigns with no measurable results? Many start-ups and small business owners get sucked in by slick advertising pitches and great looking ads only to be disappointed when the campaign falls short of their expectations. Why is that?
Marketing doesn't have to be expensive, but it needs to be strategic to provide the best return on investment (ROI). Just because your business is doing well at the moment and has the cash flow to advertise doesn’t mean you should spend it. Instead, consider less expensive ways to promote your business, such as a promotional event or digital marketing. Also, you should not spend money to promote your business unless you have a clear message and know what action you want prospects to take.
Digital marketing has dramatically impacted the way businesses need to market. I am not saying never advertise in print, on radio or on TV. All three mediums have their advantages and disadvantages depending on your target audience and ad message.
However, the fact is digital marketing is making it easier and more affordable for any business owner, big or small, to reach exactly the audience they want 24 hours a day, seven days a week. That’s the good news. Yet, great online marketing campaigns still require thought and planning ahead.
Before implementing a new marketing plan, conduct an audit of what you're currently spending where. Look for ways to save. You might consider eliminating or reducing your budget on advertising media that you have used continually for two or more years. Caveat, the best marketing campaigns do require commitment and consistency. Your marketing campaign should run a minimum of 13 weeks. By creating a monthly marketing budget, it will help you avoid impulse spending, make it easier to manage, and help you measure the effectiveness of each campaign.
Here are some other ways that online marketing can save you money, improve customer loyalty, and increase your brand awareness.
1. Use Social Media
Social channels like Facebook, LinkedIn, Instagram, YouTube and Pinterest cost nothing to sign up for and are easy ways to alert followers about special promotions and company news. You can also use social media to get customer feedback and connect with referral sources.
2. Keep Your Website Up-to-Date
There are many reasons that your website content should be updated, the obvious of course, is for accuracy. If you have moved or an employee is no longer with your company, make sure these changes are addressed (forgive the pun). Also, remove services and products that you no longer offer. It can be frustrated for someone to come to your business for a product that they saw on your website that you no longer carry which could lead to a negative online review.
If you are outsourcing your website management, to save money, you may want to arrange for training to make your own content updates or switch your website to another web platform that you can edit.
3. Think Search Engine Optimization (SEO)
For those not familiar with search engines optimization, it is the number one factor that influences whether your website is on page 1 or page 90 of the search results. To improve your SEO, you need to determine what keywords best relate to your brand and what customers are likely to search for online. Than make sure these keywords are included in your web content. If your website does not have an SEO plug-in, such as Yoast for WordPress, add it. A SEO tool will help guide you towards optimizing your website.
Marketing can be time-consuming, stressful, challenging, and expensive if you let it. Do not make decisions based on either emotions or your likes and dislikes. Always keep in mind the demographics of your prospective client.
Digital marketing is here to stay and offers easy to use tools to measure results. If you are not analyzing your marketing efforts, regardless of where you spend your money, you are probably not maximizing your return on investment. Marketing is like a having a baby, you don’t just leave it alone to survive, you have to constantly nourish it in order for it to thrive.