According to Copyblogger, "8 out of 10 people will read a headline, but only 2 out of 10 tend to proceed to read the rest of the post." Here's 5 tips to help you increase the effectiveness of your blog.
Tip 1: Be sure your headline accurately reflects your blog content. The fewer the words
the better. The best headlines are usually fewer than 5 words and trigger a strong, actionable emotion in the reader about the subject.
Tip 2: Provide Useful Content. Your readers want and deserve helpful information. If you are not providing quality content, there are plenty of other places on the web for them to go. Don't be afraid of giving up intellectual property for fear of losing potential business. When you establish yourself as an expert, you also create trust and increase your odds of getting the "big" deal.
Tip 3: Engage your readers' through story telling. Avoid boring your readers with too many facts. Share your personal stories so your audience can better relate with you. Try to entertain as well as educate with your content.
Tip 4: Add Visual Impact. Having an image makes your content look visually appealing, but this is true only when the image is relevant to the context of the article. Similar to keywords, images can also help increase traffic from search engines. But for this to work, you will need to properly name your image with alt text and image description. Note: I personally feel that cooking shows have this easier than the rest of us. Who doesn't love seeing photos of mouth watering food.
Tip 5: Vary your blog format. Readers appreciate learning information in a variety of different ways.
Some popular options include How-To's, Infographics, Latest News, and Checklists.
If you find yourself stuck and can't come up with a blog topic, shoot me an email. I would be happy to provide you with some ideas.