Overcoming Your Fear of Networking

You’ve heard it before: it’s not what you know but who you know.
That’s why it is important for anyone starting a business or responsible for sales to engage in networking. Although, not everyone enjoys meeting new people or finds networking as simple as turning on a light switch. In fact, the idea of networking may make you break out in a cold sweat. 
As an entrepreneur and marketing consultant, I know to succeed in business it is essential to overcome fear which often leads to paralysis and failure.
So for those who dread networking, I hope the following three tips will help you conquer your fear and make networking a part of your overall marketing plan.  

1. Try thinking of yourself as the host rather than a guest.  As the host, it is your job to make others feel welcome. Scan the room for anyone who is not already engaged in conversation and introduce yourself. This will
   make them feel more welcome and who knows where the conversation could lead.
2. Talk about something besides business. Everyone likes to talk about themselves. So an easy conversation starter might be “who else do you know here?” or start the conversation with a compliment. In either case, you’ve broken the ice and any business talk should follow naturally.
3. Follow-up. Just going to a networking event won’t cut the mustard in a competitive business environment. Be sure to follow-up after the event with those whom you meet. You may want to send a handwritten note to invite them for coffee or create a new conversation with them on social media.

Caution: Don’t spread yourself to thin by attending every networking event in your market area. This is not practical and could be a waste of time and money. Pick networking events based on whether the potential attendees fit your target market. Good luck and have fun networking!