If you haven’t followed the whole Clubhouse mania, this article is a good introduction to it. In short, here’s what you need to know: Clubhouse is a new social medium, invite-only, and exclusive to iOS device-users, which fosters audio-only discussion on pretty much any topic.
You can join rooms (think audio panels) as a listener, and if you have a question or want to speak, you “raise your hand.” This kind of mirrors the good old radio experience, where you’d call in to tell your funny anecdote or ask a question.
You can also schedule and host your own session (a “room”), follow other users, or even create a “club” if you plan on regularly hosting sessions.
I myself joined around a month ago, and have joined several rooms around publishing and book marketing, where I’ve often been invited to speak. like the audio-only experience, which also allows you to be productive and do things on the side (cooking, cleaning, walking, etc).
But the thing that makes Clubhouse particularly enjoyable right now is that it’s still very much a new social medium. The early adopter sweet spot If you experienced the early days of Facebook, Twitter, or Instagram, you probably remember those fondly. When a new social medium gains traction, it gets to a sweet spot where there are enough people on it to make discussions and interaction interesting — but not so much that you get swamped or lost in a sea of noise.
That’s the sweet spot where Clubhouse currently is. You may start a room as a completely unknown person and still get dozens or even hundreds of listeners in — just because there aren’t that many rooms yet competing for attention.
If you write non-fiction on a specific, niche topic, you could create (or join) the first Clubhouse club on that topic, regularly organize or participate in rooms, and quickly establish yourself as a “Clubhouse influencer” on that topic. Such is the advantage that early adopters of any new social media enjoy.
Is this going to last? Probably not. As it grows, it’ll become more and more difficult to get any attention there, as most topics will already have several established clubs (did you see how many clubs I’m already mentioning above for indie authors?)
So should you join Clubhouse while it’s time? Well, that depends…
Is Clubhouse for you? First, if your goal is to leverage Clubhouse as a way to reach readers, you may want to rethink that.
So far from what I’ve seen, Clubhouse has been great for exchanging information, more so than art. I don’t doubt that numerous book clubs will emerge on Clubhouse (if they haven’t already), but those will be created and moderated by readers directly — there’s not much you can do there as an author (unless they invite you to come speak, of course).
That said, Clubhouse is currently an unparalleled opportunity to network with fellow authors (indie or traditional), or even reach agents and publishers (who often host rooms about querying and submitting).
But the question is not whether authors should be on Clubhouse right now — it’s about whether you should be. And the answer is simple: it depends on whether you enjoy it.
And that’s the main point I want to make today: you should not force yourself to be active on any social medium if you don’t genuinely enjoy it. It will be a waste of both time and creative energy.
Remember, you can’t build a following on a social medium if you don't interact with other users and share the kind of genuine content that works on that specific platform. Believe me, this isn’t something you can fake. People will see right through it — more importantly, you'll get bored after a few days, because you won't feel comfortable on the platform.
So my advice for Clubhouse — and for any new social medium that will emerge in the future — is to:
If you figure out that it’s not for you, forget about it (and ignore the people who try to force you on it).
If you are interested in connecting with me, here is my clubhouse profile: https://clubber.one/@ricardofayet. I'll be looking forward to meeting you on Clubhouse one day.
This article was written by Richardo Fayet, Reedsy Co-Founder by day. By night: book marketing consultant specializing in promoting commercial fiction series through Facebook. Amazon, and Clubhouse.
Content creation is a vital part of any strategic marketing plan. Whether you are using social media to attract new customers or build on existing relationships, you need to create content that is useful as well as visually appealing. While nearly 90% of all companies engage in content marketing on some level, few manage to produce “share-worthy” content. The reason is simple. Most people who post on social media do so without thinking or having a plan.
Fortunately, there are many ways to create “shareable” social media content if you put your mind to it. The most effective way is to use the “right” images. Studies show that 93% of all human communication is visual. This means that consumers first look at the visual elements of a post before deciding to read it.
What Motivates Users to Share Content?
According to research, there are several psychological factors to why people engage in online activities. Among the top reasons are: They desire social approval; they want to show their support, and they want to be entertained. While it is extremely challenging to achieve a high level of engagements on every post, the following tips should help increase your social media followers, engagements, and create more shareable posts.
1. Write Useful Content.
Internet users have an appetite for useful information and are more likely to share a post if it offers new information or a fresh perspective. Creating this type of content may require research and some extra time, but the dividends are worth it.
If you decide that writing your own social media content is too time consuming, consider outsourcing it to a social media expert.
2. Make Posts Easy To Read.
You have only a second or two to grab an internet user’s attention. Be sure to format your content in such a way that the information is easy to read quickly. Write succinctly. Use numbered lists or bullet points when appropriate, and bold type or color to highlight key points.
3. Know Your Audience
Before creating or sharing content, ask yourself if it's something that your audience would like to see and share with their friends. If you are not sure about the demographics of your audience, use your social media posts to gain that information simply survey your followers. When you ask people about themselves, this not only creates engagement but gives you special insight into what they want.
4. Pull at Heartstrings
Some of the most successful marketing campaigns went viral because they sparked strong emotional reactions among followers. If you can make someone feel happiness, anger, or sorrow, they are more likely to comment or share a post.
5. Get Nostalgic
Depending on the age of your audience, everyone loves to recall old memories. If you know the average age of your audience, you can easily find images and subject matters to appeal to them. Similar to the emotional strategy, consumers generally comment on memories.
6. Share Your Blog
Social media is a great place to let your followers know when you have posted a new blog. Remember, internet users are looking for information, so if your blog is worth writing, it’s worth sharing on Facebook, LinkedIn, etc.
7. Offer Incentives
Everyone loves free stuff. Think about posting a drawing for a free gift. If you do this, make sure your prize is something that either brings someone to your business or they can easily associate with your brand.
8. Find Your Funny Bone
When it comes to social media, you don’t always have to take your business so seriously. Infact, funny posts, images, and videos attract attention and increase the shareability of posts.
9. Post Videos
Video marketing remains the best performing digital content type, driving more views, more engagement and more response than any other social posting option. That’s what social media channels like Twitter and LinkedIn have added the ability for users to post videos.
10. Use Hashtags
Hashtags (#) are specific and unique keywords that make your content more discoverable on social media platforms and help you to engage with other social media users based on a common theme or interest.
Final Thought: The best way to create social media content is to build a complete campaign. Often times, businesses struggle to keep up with their social posting schedule because they are being reactive versus proactive. This makes it difficult to reap the benefits of social media. Plus, it’s tough to always be writing posts on the fly without much thought ahead of time.
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Communication within social networks have increased significantly during the pandemic. Facebook saw a 50% increase in messaging within countries hit hardest by the virus, with voice and video calling doubling over Messenger and WhatsApp. So what does that mean for small businesses fighting to survive during this unprecedented event in our history? Simple: If you want to stay relevant, increase brand awareness, gain new customers, and stay profitable, you need to use social media marketing.
Social media marketing utilizes social media platforms to connect with consumers to build brands, drive website traffic, and garnish sales. To achieve this, you need to publish great content, listen to and engage with your followers, run social media ads, and analyze your results.
At the moment, the major social media platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Choosing which platform to use depends on various factors such as your target market, what you have to offer, and your marketing goals. Having a social media content strategy and sticking to your plan will help you pick which platform or platforms are worth the time and effort.
For many small businesses owners, managing their social media can be overwhelming with everything else that they need to get done. If this sounds like you, I would highly recommend enlisting the help of someone for just a few hours a week to drive your social media. This can either be an existing employee, a freelance writer, marketing agency, or even a student. In this day-and-age, it should be pretty easy to find someone adept at social media for business.
In addition to creating great content, you should consider using a social media management tool like Hootsuite, Buffer, and Zoho. These tools enable you to automate, analyze, better control, and dive deeper into your social media accounts. These apps can post the same updates on all your social accounts, schedule future updates, and help you find the most appropriate and effective content to post and times to post it.
Not all social media management apps are the same. However, all of them offer a free trial period and some performance analytics. Several go further and let you analyze your followers and other details from your social media accounts.
In addition to using a social media management app, you should create a social media plan for optimum success. This plan should include your messaging, goals, and when you plan to post. To save time, you can and should schedule future posts and updates to provide your followers with consistent content. If your content is far and few between, you will lose followers quickly.
Last but not least, when using social media you need to create content that is useful as well as visually appealing. While nearly 90% of all companies engage in content marketing on some level, few manage to produce “share-worthy” content. The reason is simple. Most people who post on social media do so without thinking or creating a plan.
To learn how to create killer social media content, please click here to read our previous blog. As always, we welcome your comments and questions regarding this blog post.
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