You’ve heard it before: it’s not what you know but who you know.
That’s why it is important for anyone starting a business or responsible for sales to engage in networking. Although, not everyone enjoys meeting new people or finds networking as simple as turning on a light switch. In fact, the idea of networking may make you break out in a cold sweat.
As an entrepreneur and marketing consultant, I know to succeed in business it is essential to overcome fear which often leads to paralysis and failure.
So for those who dread networking, I hope the following three tips will help you conquer your fear and make networking a part of your overall marketing plan.